{
  "provider": "Openkept",
  "source": "https://openkept.com/pricing",
  "currency": "GBP",
  "vat": "not charged: not VAT-registered",
  "lastChecked": "2026-10-17",
  "builds": [
    {
      "id": "essentials",
      "name": "Essentials",
      "price": 695,
      "unit": "one-off",
      "pageLimit": 5,
      "includes": [
        "Up to 5 pages",
        "Local search set-up",
        "Tap to call on mobile",
        "Short enquiry form",
        "Booking link for first meetings"
      ]
    },
    {
      "id": "professional",
      "name": "Professional",
      "price": 1450,
      "unit": "one-off",
      "pageLimit": 12,
      "includes": [
        "Up to 12 pages",
        "Everything in Essentials",
        "Fee guide by client type",
        "Quote calculator",
        "Fit check: who you are right for",
        "Service pages by client type",
        "Online booking"
      ]
    },
    {
      "id": "club",
      "name": "Club",
      "price": 2450,
      "unit": "one-off",
      "pageLimit": 25,
      "includes": [
        "Up to 25 pages",
        "Everything in Professional",
        "Membership, visitor or booking integrations"
      ]
    }
  ],
  "plans": [
    {
      "id": "care",
      "name": "Care",
      "price": 39,
      "unit": "month",
      "minimumTermMonths": 3,
      "includes": [
        "Hosting, security and monitoring",
        "Edits by email, up to 30 minutes a month",
        "Monthly enquiry report"
      ]
    },
    {
      "id": "growth",
      "name": "Growth",
      "price": 89,
      "unit": "month",
      "minimumTermMonths": 3,
      "includes": [
        "Everything in Care",
        "One improvement a month to Found, Qualified or Contacted",
        "Google Business Profile management",
        "Review requests",
        "A new service page or article each quarter",
        "Search and AI-assistant tracking"
      ]
    },
    {
      "id": "premium",
      "name": "Premium",
      "price": 179,
      "unit": "month",
      "minimumTermMonths": 3,
      "includes": [
        "Everything in Growth",
        "Two articles a month",
        "Campaign landing pages",
        "Same-day small edits",
        "Quarterly growth review with one of us"
      ]
    }
  ],
  "extras": [
    {
      "name": "Extra page",
      "price": "£95"
    },
    {
      "name": "Booking integration",
      "price": "£150"
    },
    {
      "name": "Google Ads landing page",
      "price": "£295"
    },
    {
      "name": "Out-of-scope work",
      "price": "£60 an hour"
    },
    {
      "name": "Domain",
      "price": "at cost plus £10 a year"
    }
  ],
  "guarantees": {
    "launchStandard": "Your main pages score 95 or more in all four Lighthouse categories (performance, accessibility, best practices, SEO) on mobile at launch. If they don't, and still don't 30 days later, we refund the build fee.",
    "results": "On the Growth plan: if qualified enquiries in months 4 to 6 don't beat your baseline, your next 3 months of Growth are free.",
    "resultsTerms": "Your baseline is the number of qualified enquiries a month we agree with you at launch, from your records for the previous 3 months. We measure months 4 to 6 with our monthly report (form enquiries, tap-to-call and bookings). If the monthly average is not higher than the baseline, months 7 to 9 are free. The site and our measurement need to stay in place for the comparison."
  },
  "foundingOffer": {
    "discount": "30% off the build",
    "eligibility": "first 10 clients",
    "inReturn": "a case study and an honest review"
  },
  "quoteCalculatorAndFitCheck": [
    "professional",
    "club"
  ],
  "minimumTermMonths": 3,
  "booking": "https://calendly.com/charliecowanai/openkept-intro-call"
}