---
title: "Pricing"
canonical: https://openkept.com/pricing
dateModified: 2026-10-17
---

# Pricing

Priced against the value of a new client, not against other websites.

## What it's worth to you
If your average client pays you £1,200 a year, Professional with Growth (£1,450 + 12 × £89 = £2,518 in the first year) is covered by about 2 new clients. Your figure, our arithmetic, no promise.

## Builds and plans
- **Essentials** build: £695 one-off, up to 5 pages. Found and contacted. Includes: Up to 5 pages; Local search set-up; Tap to call on mobile; Short enquiry form; Booking link for first meetings.
- **Professional** build: £1,450 one-off, up to 12 pages. Found, qualified and contacted. What most firms choose. Includes: Up to 12 pages; Everything in Essentials; Fee guide by client type; Quote calculator; Fit check: who you are right for; Service pages by client type; Online booking.
- **Club** build: £2,450 one-off, up to 25 pages. For multi-site firms and clubs. Includes: Up to 25 pages; Everything in Professional; Membership, visitor or booking integrations.

- **Care** plan: £39 a month, 3-month minimum. Kept running, secure and measured. Includes: Hosting, security and monitoring; Edits by email, up to 30 minutes a month; Monthly enquiry report.
- **Growth** plan: £89 a month, 3-month minimum. Improved every month. Includes: Everything in Care; One improvement a month to Found, Qualified or Contacted; Google Business Profile management; Review requests; A new service page or article each quarter; Search and AI-assistant tracking.
- **Premium** plan: £179 a month, 3-month minimum. More content, faster changes. Includes: Everything in Growth; Two articles a month; Campaign landing pages; Same-day small edits; Quarterly growth review with one of us.

These are the prices you pay. We're not VAT-registered, so no VAT is added.

## Spread the cost
Pay for the build in 12 monthly payments at 0% by Direct Debit.

## Founding clients
30% off the build for our first 10 clients, in exchange for a case study and an honest review.

## Extras
- Extra page: £95
- Booking integration: £150
- Google Ads landing page: £295
- Out-of-scope work: £60 an hour
- Domain: at cost plus £10 a year

## Guarantees
- Launch standard: Your main pages score 95 or more in all four Lighthouse categories (performance, accessibility, best practices, SEO) on mobile at launch. If they don't, and still don't 30 days later, we refund the build fee.
- Results: On the Growth plan: if qualified enquiries in months 4 to 6 don't beat your baseline, your next 3 months of Growth are free. Terms: Your baseline is the number of qualified enquiries a month we agree with you at launch, from your records for the previous 3 months. We measure months 4 to 6 with our monthly report (form enquiries, tap-to-call and bookings). If the monthly average is not higher than the baseline, months 7 to 9 are free. The site and our measurement need to stay in place for the comparison.
- Leave any time after the 3-month minimum and take your site with you.

The quote calculator and fit check are included in Professional and Club.

Machine-readable: [pricing.json](/pricing.json).